Coors Light appears to be embracing the mistake in its new advertising campaign that led to a barrage of criticism and comical responses, going so far as to rename the beer on its packaging.

Molson Coors Beverage Co. announced this week that Coors Light will be rebranded as "Mondays Light" for a limited time. Undoubtedly, advertising and commercials are an immediate way to create communication and impact consumers. Recently, it was revealed that the beer brand Coors Light will change its “name” following an ad with spelling errors.

Just about everybody makes an occasional spelling mistake. Coors' typo just so happened to be publicly displayed across the U.S. and Canada.

Coors Light is changing its name to Mondays Light ahead of Super Bowl Sunday. As part of the campaign, it misspelled "Refreshment" on a billboard ad.

The brand announced Wednesday that it is temporarily changing its name to "Mondays Light" on select 12-packs to "bring chill to one of the worst Mondays of the year," referring to the upcoming Super Bowl LIX, taking place on Feb. 9, 2025, at Caesars Superdome in New Orleans.

In anticipation of Super Bowl Sunday, Coors Light announced Wednesday that it would temporarily change its name to “Mondays Light.” The brand-new name pokes fun at football fans who may have a bad case of the Monday hangover after a night of hardcore drinking on game day.