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Coors Light becomes 'Mondays Light'
Coors Light to change its “name” after misspelled announcement
Molson Coors Beverage Co. announced this week that Coors Light will be rebranded as "Mondays Light" for a limited time. Undoubtedly, advertising and commercials are an immediate way to create communication and impact consumers. Recently, it was revealed that the beer brand Coors Light will change its “name” following an ad with spelling errors.
Coors Light is changing its name
There’s no better example of having a case of Mondays than the day after the Super Bowl. Coors Light announced Wednesday that it’s temporarily changing its name to “Mondays Light” in an attempt to “bring chill to one of the worst Mondays of the year” by selling a 12-pack of beer bearing the new moniker.
Coors Light becomes 'Mondays Light' for limited time after misspelled ad
Coors Light appears to be embracing the mistake in its new advertising campaign that led to a barrage of criticism and comical responses, going so far as to rename the beer on its packaging.
Case of the Mondays: Coors Light temporarily changes name to Mondays Light
One incident involved an I.V. pole and the other involved a feeding tube. Several studies have suggested that a diet rich in sugar and saturated fat can contribute to inflammation, potentially damaging brain cells and raising dementia risk.
Coors Light Announces Name Change Ahead of the Super Bowl
The brand announced Wednesday that it is temporarily changing its name to "Mondays Light" on select 12-packs to "bring chill to one of the worst Mondays of the year," referring to the upcoming Super Bowl LIX, taking place on Feb. 9, 2025, at Caesars Superdome in New Orleans.
Coors Light is changing its name for the worst Monday of the year
Coors Light is turning the case of the Mondays into a literal case, with limited-edition packaging and designs.
16h
“They are coming for your dreams,” scientists warn as advertisers infiltrate our subconscious
Companies manipulating our subconscious is the stuff of dystopian nightmares, but according to an open letter signed by over ...
1d
Molson Coors refuses bid by Leinenkugel’s family to buy back plant
Molson Coors rejected an offer to sell a brewery that manufactures Leinenkugel’s back to the beer’s namesake family. Last ...
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9h
Leinenkugel's Chippewa Falls Brewery Closes Despite Family Offer to Purchase
Jake and Dick Leinenkugel, sixth generation family members, made an offer to Molson Coors to buy the brewery, but that offer ...
8d
Coors Light Ad Sparks Concern Among Fans: 'How Does This Even Happen?'
Coors Light launched an advertisement for its beer that was supposed to read “Mountain Cold Refreshment,” but actually said ...
6d
Coors Light aims to lift spirits and sales after the football season ends with new ad
Coors Light is changing its name for a limited time as a marketing pitch to football fans with the 'Case of the Mondays' ...
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4d
Molson Coors donates $100,000 toward Southern California wildfire recovery
From Molson Coors & Nick Kindelsperger, ✓ The company’s donation goes to multiple initiatives supporting first responders and ...
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Mondays Light
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