Starbucks CEO Brian Niccol still must overcome this ultimate challenge
For Starbucks ( SBUX) CEO Brian Niccol to achieve maximum greatness — which would boil down to a sustained turnaround in North America sales by later this year — he must improve consumer perception that the chain's coffee costs too much. New data out of JP Morgan on Thursday suggests he has a long way to go on this front.
Starbucks' Q1 earnings showed a positive start under CEO Brian Niccol, despite continued downward trends in key metrics.
Brian Niccol, the new CEO of Starbucks, has identified mugs as an integral part of his turnaround plan. As Brian Niccol ...
A host of changes to stores and operations could help Starbucks escape its sales trouble, and executives are already planning the company’s next move.
The coffee giant believes it can double its company-store count in its home market. It is also planning major menu cuts and ...
That showed in the company’s results. While improving, revenues and same-store sales were still lackluster, as Starbucks ...
Starbucks' new CEO, Brian Niccol, has a vision to make Starbucks into a classic coffeehouse, but he has to contend with an ...
Starbucks is following through on its commitment to get back to its roots, announcing plans to simplify the menu and ...
"I think we're definitely in the middle of a turnaround," Niccol said on Yahoo Finance (video above). The former Chipotle CEO ...
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