“‘F1’ is going to be Apple’s biggest release at the box office by far,” says David A. Gross, who runs the FranchiseRe movie consulting firm. “This film looks like the successful business model Apple has envisioned and wanted to execute for several years.”

Apple Original Films' F1 has raced to a $144M global launch, including $88.4M from 78 international box office markets. The starts for the Brad Pitt-starrer are higher than projected coming into the weekend,

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