The Lionsgate deal establishes how AI is rapidly becoming an important tool throughout the filmmaking process, from initial conceptualization to final post-production.

Runway, a startup developing AI video tools, including video-generating systems, has inked a deal with Lionsgate to develop a custom model.

The two companies are working together to develop a custom AI model trained on Lionsgate's content library. Some say the deal is bad news for human artists, others say it’s a natural next step for the industry.