ExchangeWire: Data-Driven Advertising and Marketing Technology
WEBCNN’s Erin Williams on APAC Ad Spend, Google’s Newsrooms Support Deal and Ensuring Digital News Funding. On this episode of the MadTech Podcast, ExchangeWire Head of Content John Still and COO Lindsay Rowntree are joined by Erin Williams, Sales Director, APAC, CNN to discuss the latest in ad tech. The episode’s focus is on advertising and ...
The Present and the Future of Audience Addressability
WEBFeb 18, 2021 · As addressability is the lynchpin behind producing efficient, tailored, optimised ad campaigns, it’s imperative that advertisers and publishers across the industry find effective ways to build and utilise addressable audiences. PubMatic has produced this Deep Dive special in partnership with ExchangeWire.
About us - ExchangeWire.com
WEBAbout us. ExchangeWire provides news and analysis on the business of media, marketing and commerce with a specific focus on data and technology. We offer actionable market intelligence on the trends and innovations that are shaping the media, marketing and commerce industries. We’re always interested in any technology and business-related ...
Verve Group’s New Leadership to Pilot Company’s Global Expansion
WEBSep 24, 2021 · Verve Group’s New Leadership to Pilot Company’s Global Expansion. Verve Group, a privacy-first omni-channel ad platform, announced it has hired Stephanie Vandenberg-Smith as SVP of Revenue, Corey Kulis as VP of Marketing, Derek Hashemi as VP of CTV Platform. It also appointed Matthew Deets to serve as GM of Verve Group’s Smaato sector as ...
GroupM Teams Up with Tesco; IAB Tech Lab Releases Final
WEBJul 1, 2024 · Stepping up in an attempt to compete with giants in the e-commerce space, TikTok has launched “Deals For You Days”. Starting from 9th July, TikTok is inviting shoppers to experience a series of live video streams which will promote exclusive discounts and bundles from brands and creators across a range of products including beauty, lifestyle, fashion, books and home.
Predictions 2024: OOH & DOOH - ExchangeWire.com
WEBDec 21, 2023 · Trends for 2024 are likely to be led by technological advancements in the space, including programmatic OOH, data integration, personalisation and sustainability. We are likely to see a spike in creativity fuelled by technology, such as 3D and AR, with potential new opportunities to engage with the channel. OOH is not just a highly effective ...
The Importance of Mastering Perishable Data - Q&A with Alex …
WEBOct 28, 2021 · In this exclusive Q&A ahead of ATS London 2021, Alex Petrie, CEO & co-founder of Skyrise Intelligence, outlines the challenge posed by perishable data and how marketers can respond to it.. What is perishable data, and how prevalent has it become over the past 18 months? At its core, perishable data is data that loses value over time, and should be acted on swiftly to gain the most value ...
United States Vs Google: The Biggest Event of the Year
WEBJul 25, 2024 · The biggest event of the year in digital advertising is about to kick off. On September 9th, just days ahead of ATS London 2024 (ok, don’t forget that one!), Google is set to face the US Department of Justice in the most significant antitrust trial in decades. In this feature article, ExchangeWire research lead Mat Broughton lays out the ...
The Evolving Client and Agency Relationship - ExchangeWire
WEBApr 21, 2021 · The relationship between agency and client has been as ever-changing as the landscape which both have had to navigate over the past year. One thing, however, is abundantly clear – the need for agency partners is still alive and well. As with previous times of crisis, 2020 created a clear opportunity for agencies to re-evaluate and, for those ...
Opera Elevates Ad Quality & User Safety with GeoEdge
WEBJun 13, 2024 · Ad quality is essential to fostering trust and maintaining the integrity of the digital advertising ecosystem. Opera, dedicated to delivering safe high-quality experiences through its advertising platform Opera Ads, announces its renewed collaboration with GeoEdge, global leader in ad security.A key focus of this partnership is prioritising transparency and privacy while preventing low-quality ...