App Marketing Archives - Mobile Marketing Magazine
WEBNo more mobile marketing – is app marketing dead as everything becomes digital marketing? Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms. Download now.
Rockshore launches Refreshingly Irish multichannel campaign and …
WEBJun 6, 2023 · Diageo-owned Irish lager and cider brand, Rockshore, has launched a new brand platform and multichannel campaign, ‘Refreshingly Irish’, which celebrates the unique playful Irish banter that happens between true friends.The push was developed in partnership with M&C Saatchi London.. To engage with Irish lager drinkers of all ages, M&C Saatchi London landed on the insight that the seemingly ...
McDonald’s UK launches OOH campaign highlighting the …
WEBApr 11, 2024 · Each image will appear on OOH billboards portraying how customers excitedly wait for their McDonald’s deliveries. McDonald’s UK Digital and Media Director, Kat Howcroft, said: “This campaign taps into the eagerness we all experience when waiting for a McDelivery to arrive, each shot captures that small moment of joy that is felt on arrival, where the anticipation of a Maccies breakfast ...
About us - Mobile Marketing Magazine
WEBAbout. Mobile Marketing is a specialist in the delivery of mobile marketing and tech news and research, and an established host of professional mobile marketing events in the UK and overseas. We exist to provide critical insights and thought leadership from the mobile marketing industry to marketers who are passionate about making mobile work ...
NatWest launches Team GB sponsorship with new ad
WEBFeb 20, 2024 · NatWest has launched its first Team GB ad campaign in the run-up to the Paris 2024 Olympics. The new campaign, ‘Whatever your goals, let’s get going’, showcases the power of motivation and momentum in achieving your goals and features Olympic medallists, Asha Philip, Max Whitlock, Emily Campbell, Duncan Scott, Helen Glover and Beth Shriever, alongside colleagues from NatWest.
Samsung partners with Steven Bartlett’s ‘The Diary of a CEO’ podcast
WEBMay 30, 2024 · The Diary of a CEO is the first vodcast (video podcast) and YouTube channel of its kind to partner with Samsung, the company revealed. Bartlett, who recently partnered with global freelance platform Fiverr, said: “‘The Diary of a CEO’ team is constantly developing innovative methods for our content to reach new audiences. “The exclusive partnership with Samsung TV Plus means that we ...
REPLUG’s 5-Step Ebook to Master Paid User Acquisition: Serving …
WEBDec 7, 2023 · Lorenzo Rossi, Co-founder and Head of Growth at REPLUG, offers a 5-step guide on how to master paid user acquisition. In 2023, paid mobile app user acquisition has become increasingly challenging due to various factors.
LinkedIn launches sponsored newsletters - Mobile Marketing …
WEBAug 21, 2024 · LinkedIn has launched Sponsored Newsletters to help marketers expand the reach of their long-form content and connect with new audiences. This introduction follows the platform’s growth to 184K newsletters globally, with a 59% rise in people publishing newsletter articles over the past year and a 47% increase in newsletter engagement.
Universal and DreamWorks launch Shrek Swamp Tycoon on Roblox
WEBJul 18, 2024 · Universal Studios and DreamWorks has launched an immersive gaming experience on Roblox, Shrek Swamp Tycoon. In partnership with international game development studio, The Gang, Shrek Swamp Tycoon is the first official Shrek experience on the platform.. The game combines the fun of a tycoon-style simulation with the challenging elements of an Obby, inviting players to explore beyond the famous ...
The Future in Focus: Top 4 mobile trends to watch in 2024
WEBIn 2024, game developers are racing to expand their presence in international markets. Leading advertisers aim for global user acquisition, requiring adaptable monetisation strategies and region-specific models, blending In-App Purchases (IAP) and In-App Advertising (IAA). The rise of platforms like Xiaomi Game Centre signifies on …